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DIGITAL MARKETING ANALYTICS

MIT SLOAN SCHOOL OF MANAGEMENT

GET COURSE BROCHURE

ONLINE SHORT COURSE

DIGITAL MARKETING ANALYTICS

Register and pay before 12 December 2016, using the promocode EarlyBirdBSM,
to save £200

INTERNET OF THINGS

6 weeks, excluding orientation

Weekly modules, flexible learning

6-8 hours per week, entirely online

YOU’LL WALK AWAY WITH:

Knowledge of how to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach and optimize your ROI.

The ability to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools.

Recognition of your commitment to a future-focused approach to business strategy in the form of a certificate of completion from the MIT Sloan School of Management - one of the world’s leading business schools.

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YOUR FACULTY DIRECTOR

SINAN ARAL

YOUR FACULTY DIRECTOR 

SINAN ARAL

David Austin Professor of Management, MIT Sloan School of Management

Sinan Aral is the David Austin Professor of Management at MIT and the author of the upcoming book, The Hype Machine, about how social media is disrupting our businesses, our politics and our public health. He was the Chief Scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a Founding Partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments. He is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT. You can find Sinan on Twitter @sinanaral.

Sinan Aral is the David Austin Professor of Management at MIT and the author of the upcoming book, The Hype Machine, about how social media is disrupting our businesses, our politics and our public health. He was the Chief Scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a Founding Partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments. He is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT. You can find Sinan on Twitter @sinanaral.

David Austin Professor of Management, MIT Sloan School of Management

This MIT Sloan online program is delivered in collaboration with online education provider, GetSmarter. Join thousands of students globally who have already benefited from the opportunity to:

AN ONLINE EDUCATION THAT SETS YOU APART

Gain verifiable and relevant competencies and earn invaluable recognition from a top-tier university, entirely online and in your own time

Enjoy a personalized, people-mediated online learning experience that consistently achieves high course certification rate

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.

COURSE CURRICULUM

Orientation Module: Welcome to your
Online Campus

Module 1: Understanding the Digital Marketing Channel Mix

Module 2: Implementing Integrated
Digital Marketing

Module 3: Understanding Predictive Analytics
and Predictive Marketing

COURSE CURRICULUM

Module 4: Implementing Predictive Marketing Across Channels

Module 5: Optimizing Return on Investment (ROI)

Module 6: The Future of Integrated Digital Marketing: Video, Mobile, and Artificial Intelligence

Orientation Module:
Welcome to your Online Campus

Module 1:
Understanding the Digital
Marketing Channel Mix

Module 2:
Implementing Integrated
Digital Marketing

Module 3:
Understanding Predictive Analytics
and Predictive Marketing

Module 4:
Implementing Predictive
Marketing Across Channels

Module 5:
Optimizing Return on Investment (ROI)

Module 6:
The Future of Integrated Digital Marketing: Video, Mobile,
and Artificial Intelligence

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